Why every marketing agency needs a reliable tech partner in 2025

The key to success for digital agencies is to conquer the market through creative expression. To do this, it is important to recognize and showcase their expertise and strengths and find someone who can assist with the technical aspects of project implementation. For digital agencies, technical partner is not just a business term but a necessity for success and customer satisfaction. The future of a good marketing agency depends on its ability to be a trusted partner to its clients. Successful digital marketing agencies know how to find and attract strong partners. Many marketing and creative agencies offer quality services, but the ones that stand out are those who know how to combine their creative vision with technology.

Now, marketing agency clients have vast choices from thousands of agencies, and standing out in the marketplace has become more difficult but just as important. What are modern clients like in any industry? They are very demanding, have limited time to develop ideas and solutions, want immediate results, and want to start immediately. This poses a major challenge for marketing firms responsible for meeting customer demands.

It is important to emphasize that today’s customers do not need pure marketing services without software integration. They want integrated solutions with technology and software closely tied to the marketing strategy. In this context, marketing services and software are inseparable, and creative agencies are expected to find and adapt effective ways to integrate them.

In an era of high expectations and immediate solutions, creative agencies must develop cross-functional and technologically integrated marketing strategies to meet their clients’ needs and remain competitive in the marketplace.

Complete customer satisfaction

Customers are looking for comprehensive services that go beyond individual services. In the past, clients used different providers, but today they are realizing the effectiveness of getting a complete package of services from one source. If you can’t offer a comprehensive solution, your clients will look for another agency, even if your agency has an excellent reputation. To remain competitive, they need to offer services that meet the requirements of their clients.

Uncertainty about finding a contractor

On a platform like UpWork, finding the perfect contractor is difficult. It’s not uncommon for it to be difficult to identify the right team and what they stand for. For example, developers may be back-end experts with few front-end skills and risk missing skills.

Uncertainty about timelines and scope of work

Estimating the scope of services required and setting timelines is sometimes difficult. It is not always possible to immediately calculate how much time is needed or whether long-term support or future upgrades are required.

Lack of process integrity

Lack of process integrity is another challenge. Even if a technician is available, they may have created processes that are not always aligned with the internal processes of the marketing agency. This can create additional challenges in the coordination and management of the project.

Lack of expertise and adaptability

Websites need to be adapted during strategic changes in marketing strategy. However, the technical contractor carrying out the work may not be experienced in implementing the new strategy, which can create problems in effectively implementing the necessary changes.

Lack of information sharing

One of the biggest disadvantages of working with contractors is their lack of interest in sharing information. Contractors cannot communicate, inform, and train, leaving marketing agencies with a one-to-one engagement process.

In-house developers are also an option, but it is important to remember that they are more expensive to maintain than working with a technical partner. Therefore, choosing the right technical partner is a useful strategic move for marketing agencies, providing the necessary skills and offering expert support at all onboarding stages.

Technical partners of marketing agencies play an important role in today’s business environment, providing key technical elements and supporting the successful interaction of technology and marketing strategy. Some of the key roles and benefits that technical partners bring to marketing agencies include.

• Effective technical implementation. Technical partners ensure the successful implementation of marketing strategies through their technical expertise. They design and implement web-based solutions and customize them to the unique needs of the marketing agency.
• Strategic integration. Partners proactively integrate technology tools, platforms, and solutions in alignment with the marketing strategy. This includes the integration of CRM, analytics, and other tools.
• Technical support and maintenance. Partners not only develop technical solutions but also provide ongoing support and maintenance. This includes updates, security, and resolution of potential issues.
• Process optimization. Technology partners help optimize workflows by implementing automation and efficient technology solutions. This allows marketing companies to focus on strategic development.
• Insurance against technical challenges. Partners provide a “warranty” against technical issues, preventing potential problems before they occur and providing marketing agencies with a solid technical foundation.
• Expert advice. Technical partners act as valuable advisors on technical issues, providing expert insights and assisting in informed decision-making.

Overall, the technical partner becomes the marketing agency’s trusted ally, aligning technology and strategy for successful business outcomes. Digital marketing agencies with technical expertise can attract more new clients. Increased efficiency and productivity allow them to utilize their specialized skills and the latest web trends. In the modern digital services market, around 80% of marketing companies actively try to stay competitive by constantly diversifying their services. Extensive research has revealed some interesting statistics. 42% of new customers acquired by these marketing companies can be directly attributed to strategic technology partners’ efficient collaboration and technical expertise.

This data underscores the crucial role that technical support plays in the dynamic and competitive marketing industry, attracting customers and retaining them. As marketing agencies expand their horizons, the synergy between marketing skills and the technical competence of strategic partners is crucial in ensuring sustainable growth and customer satisfaction.

Artilab is a technology partner and a long-term ally for your web solutions. Our innovative solutions meet and exceed expectations – Artilab can help you take your business to the next level by delivering high-quality web solutions.

Artilab creates technical solutions and ensures that your business runs efficiently and reliably. We build an open relationship with our clients, making every stage of the project transparent and understandable, and our in-depth knowledge and high competence in WordPress development allow us to solve even the most complex tasks successfully.

Our risk management system is meticulously designed to minimize potential problems in the development process. Artilab’s culture, based on trust and mutual support, ensures that all tasks are solved quickly and highly.

We not only provide cost-effective solutions but also reduce your costs by ensuring high-quality development from the very beginning. No task is too big or too small. We are dedicated to your needs and handle all aspects of your WordPress development with a full-service approach, ready to assist you in any situation.

When you choose Artilab as your technology partner, you get exceptional expertise and a dedicated team that will walk you through every challenge and success in your business.

🔎Learn more about how to choose the right web development company in 2024

Artilab demonstrates the highest expertise in WordPress, one of the most popular web development platforms. The company’s specialists have in-depth knowledge of WordPress’s structure and functionality, allowing them to create unique and innovative web projects.

WordPress is increasingly in demand among business owners for many important reasons, and it is becoming increasingly important to work with a marketing agency with a technical partner specialized in WordPress web development. Let’s take a closer look at real-life examples and statistics.

WordPress offers a simple and intuitive interface, which makes it accessible to people without technical skills. Statistics show that around 43% of websites worldwide use WordPress. Many companies, from start-ups to large corporations, choose WordPress for its ease of use and flexibility.

Marketing efficiency WordPress integrates seamlessly with many marketing tools and analytics plugins, making it easy to implement campaigns and track results. This makes it an attractive option for marketing agencies.

SEO-friendly: WordPress’ structure and SEO plugins provide better visibility in search engines. This is especially important for marketing agencies looking to maximize their clients’ online presence: 455 million+ blogs use WordPress.

Flexibility and scalability: As well as blogs, WordPress can easily interact to create complex corporate websites, e-stores, and even apps. This gives marketing agencies a wide range of options to meet the needs of their clients.

Lower costs and shorter development times; working with a technical partner specializing in WordPress, agencies can save time and resources by speeding up the development process and ensuring a high-quality product.

As a WordPress technical partner for marketing agencies, Artilab offers a full range of services to ensure our clients receive customized, high-quality web solutions for a sustainable future, with WordPress development expertise, in-depth understanding of marketing needs, flexible and scalable solutions, performance optimization, effective collaboration, reliable support and maintenance, security measures, integration capabilities backed by a portfolio of successful projects, transparent communication and a commitment to long-term partnerships. We ensure they receive customized, high-quality web solutions for a sustainable future.